VIDA Interiors
LOGO DESIGN • VISUAL IDENTITY • WEB DESIGN
THE CLIENT
VIDA Interiors is a full-service interior design firm based in Louisville, Kentucky.
Every project they take on is completely custom — a thoughtful blend of professional expertise and modern design sensibility that transforms spaces into something that feels deeply personal. They don't just design rooms. They create places people love coming home to.
THE CHALLENGE
When VIDA came to us, they had a clear vision for their business and a portfolio of stunning work — but their brand was just beginning and they were starting with a blank slate. They needed an identity that matched the sophistication, warmth, and intentionality they brought to every client’s home. This project was not just about design support. VIDA needed a clear direction and a partner to help bring it all together.
We got to work building VIDA's brand from the inside out.
First, the logo. The mark features two overlapping pill shapes, representing connection, collaboration, and balance – symbolic of linking people together through design. The result is welcoming and strong, feminine and refined. It’s the kind of mark that makes an impression before you've read a single word.
From there, we extended the identity into a full visual system — brand colors, typography, and design elements that feel cohesive whether you're looking at a business card or scrolling through their website. We crafted copy that captured VIDA's voice, keeping it warm, professional, and confident without trying too hard. And we built out a website that leaves room to grow along with their business.
Our Approach
JELY SERVICES
Creative Direction
Branding & Visual Identity
Logo Design
Copywriting
Print Design
Website Design
THE OUTCOME
The result is a brand that feels aligned, confident, and ready to grow.
VIDA now shows up with clarity and consistency across every touchpoint, making it easier to connect with their audience and build lasting relationships.
Beyond the deliverables, we created a foundation they can continue to build on – with strategy and design working together to support their long-term goals.
CLIENT LOVE
“Jely Creative took my comments, feedback, input and vision, and created an amazing website! Their process, communication and delivery of the scope we set out to create was fantastic! I was so incredibly pleased with the result of the website, their professionalism and creativity.....I can't wait to work with them again as I continue to develop and grow my company and brand.”
-Jenny Vice, VIDA Interiors
Alternate Logo Concepts
