LOGO & BRANDING • WEB DESIGN
SOCIAL MEDIA STRATEGY
Andrea Duvall Travel Designs
THE CLIENT
Andrea Duvall Travel Designs is a luxury travel advisory based in Louisville, Kentucky.
Andrea specializes in crafting custom itineraries with insider access and thoughtful, personalized details – because in her world, true luxury is always personal. She doesn't just book trips. She designs experiences that stay with you long after you've come home.
THE CHALLENGE
Andrea came to us at the very beginning of her business journey. She was excited, passionate, and clear on her vision, but starting with a completely blank slate. She needed a brand that could hold its own in the luxury space from day one. We knew we had to create something sophisticated enough to attract the refined clients she serves and authentic enough to feel genuinely, unmistakably her.
The immediate needs were a logo, brand guide, and website. But it quickly became clear that what Andrea really needed was a full foundation — the kind that gives a new business the confidence and tools to grow with intention.
We started with the visual identity, building a brand that showed both elegance and personality. The logo, color palette, typography, and design system were all crafted to signal luxury without feeling cold. The look and feel needed to be warm, elevated, and distinctly Andrea.
From there, the scope grew in the best way possible. By the time we were done, we had built out a complete brand ecosystem: logo and full visual identity, brand guidelines, a website designed to educate, excite, and convert, business card and email signature design, a branded notecard, social media icons, and an event flyer.
And because showing up consistently on social media is a non-negotiable for a business like Andrea's, we also developed a robust social media strategy guide. The guide was composed of brand positioning, content pillars, an Instagram growth strategy, content outline, posting and timing recommendations, and a boosting strategy to make sure the right people were finding her. We paired it with a set of branded Instagram templates so she could execute beautifully without starting from scratch every time.
Every piece was built to work together so that whether a potential client finds Andrea through her website, her Instagram, or a business card at an event, the experience feels cohesive, elevated, and completely on brand.
Our Approach
JELY SERVICES
Creative Direction
Branding & Visual Identity
Logo Design
Copywriting
Print Design
Website Design
THE OUTCOME
Her visual identity is consistent across every touchpoint, in person and online.
Andrea launched with everything she needed to show up as the luxury advisor that she is with a brand presence that could hold its own from the very first impression. Her website gives potential clients a welcoming, informative destination that guides them naturally toward her client intake form. Her visual identity is consistent across every touchpoint, in person and online. And with the social media strategy and branded templates in hand, she's been growing her audience steadily and showing up with confidence.
This was a full brand build from zero – and watching it come to life was one of our favorites.
CLIENT LOVE
"Hiring Jenn and Carly at Jely Creative to build my brand look, website and creative materials has been one of the best decisions I've made for my business! I was impressed with their process and organization as we collaboratively built my logo and website. It was really important to partner with a creative team who understood my vision and personality — and Jely Creative brought those components together beautifully. Their energy and personality makes this team shine. I enthusiastically recommend Jely Creative!"
-Andrea Duvall, Andrea Duvall Travel Designs
Alternate Logo Concepts
Love what you see?
Big dreams deserve bold ideas.
Let's build something together.